body: //div[@id='content']
title: //h1[@class='cN-headingPage']
author: //h3[@class='authorName']
date: //dd[@class='updated dtstamp']

strip: //ul[@class='social sponsored cfix']
strip: //div[contains(@class, 'hiddenVisually')]
strip: //dd[@class='updated dtstamp']
strip: //h3[@class='authorName']
strip: //ul[@class='social  cfix']
strip: //div[contains(@id, 'adspot')]

test_url: http://smh.drive.com.au/roads-and-traffic/driver-distraction-responsible-for-more-car-crashes-than-alcohol-20130503-2iyg0.html
